Legal
Terms
Effective 8 September 2026. Covers using this website, and the guarantee referenced on it. A specific piece of work is governed by the written scope and price we agree with you directly, not by this page alone.
Who you're dealing with
This site is operated by Caldera Digital Group Limited, a company registered in England and Wales, company number 16628826, registered office 124-128 City Road, London, England, EC1V 2NX.
Using this site
The content here, text, design, code and the example page shown inside the phones, belongs to Caldera Digital Group Limited unless stated otherwise. You're welcome to look around and share a link to it. You are not licensed to copy the design or code for your own use.
We keep this site measured and up to date, but we don't guarantee it will always be available or error-free, and we're not liable for loss arising from it being temporarily down.
The figures on this site
Every load time, page weight and request count shown is a real measurement taken in Chrome with the network throttled to slow 4G and the processor slowed 4×, Google's own mobile test conditions. Comparison sites are real, anonymised UK trades businesses. None of the figures are estimates, and none are a claim about your own website, advertising account or results, until we've actually measured them.
The funnel guarantee
Where we quote a fixed price for a funnel or landing page, the standard terms are: half the fee is due to confirm the work and covers the build regardless of outcome. The remaining half is only invoiced if it brings in at least one genuine enquiry, a form submission with a real name and a real contact detail, within 30 days of going live and the ad pointing at it. If that condition isn't met, the balance is simply never invoiced.
The 30-day period starts when the page goes live, or seven days after delivery, whichever comes first, so it isn't extended by a delay in updating the ad. We're not responsible for your ad spend, ad account, campaign targeting, or platform outages, only for the page we build. This section is a summary; the exact terms for a specific project are confirmed in writing before work starts.
Liability
Nothing here limits liability for things the law doesn't allow us to limit, such as death or personal injury caused by negligence, or fraud. Otherwise, our liability for a project is limited to the fees paid for that project.
Governing law
These terms are governed by the law of England and Wales, and any dispute is subject to the exclusive jurisdiction of the courts of England and Wales.