Privacy policy

Caldera Digital Group Limited, a company registered in England and Wales, company number 16628826, registered office 124-128 City Road, London, England, EC1V 2NX. We are the data controller for the information described below.

Nothing automatically. This site sets no cookies, runs no analytics and loads no third-party tracking scripts. The fonts are served from our own servers rather than Google's, so no request is made to a third party just by visiting.

The only information we receive is what you choose to give us through the contact form: your name, business, website or Instagram handle, a phone number or email, and whatever you write about what you need.

Submitting the form opens your own email application with those details filled in, addressed to us. It is sent from your device through your own email provider, the same as writing to us directly. We do not currently store form submissions on a server, and we only see what actually reaches our inbox.

If this changes, for example if the form starts submitting directly to us instead of through your email client, this page will be updated to say so before that goes live.

The contact form has an optional button that measures your website's loading speed. It is off unless you press it. When you do, the web address you typed is sent to Google's PageSpeed Insights API, which loads that page and returns the score. This is the only time this site sends anything to a third party, and it only ever happens because you asked it to.

Google receives the address of the page being tested and processes it under its own terms. We receive back three numbers, the load time, the page weight and the performance score, and nothing else. If you then send the form, those numbers are included in the message so we can reply about real figures rather than guesses. Not pressing the button changes nothing else about the form.

We use the information you send to respond to your enquiry and, if it leads to work, to deliver and invoice it. Our legal basis is legitimate interest, responding to a business enquiry you initiated. We keep enquiries in our email records for as long as is reasonable for that purpose, and delete them when they are clearly no longer needed.

We do not sell, rent or share your information with third parties for their own marketing.

Under UK GDPR you can ask us what we hold about you, ask us to correct or delete it, object to how we use it, or ask for a copy in a portable format. To do any of this, email hello@calderadigitalgroup.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk if you think we have handled your information incorrectly.

If what this site does changes, this page will change with it. Check back here rather than relying on a cached copy.