Numbers we took ourselves.

There is a lot written about why websites should be fast and almost no published data on how the average UK trades website actually performs. So we measure them. Every study here states its sample, its date and its method, and shows the per-site numbers rather than only the average.

Featured study8 September 202622 sites measured

We measured 22 UK roofing websites on a phone. The median took 6.9 seconds.

A throttled measurement of 22 real UK roofing homepages. The median took 6.9 seconds to show its main content, and only two let you enquire without scrolling. Full method, per-site data and caveats included.

Read the study

How these are measured

Real Chrome, on a simulated iPhone viewport, with the network throttled to slow 4G (1.6 Mbps down, 150 ms latency) and the processor slowed four times, which is Google's own mobile test configuration. One page load per site, homepage only. You can reproduce any figure by pasting the same URL into PageSpeed Insights.