Funnels that turn ad clicks into phone calls.
Mobile-first funnels for UK businesses that live on enquiries. Fixed price, live in days.Caldera builds mobile-first funnels for UK businesses that live on enquiries. One question at a time, personalised to the answer, and fast enough to load before anyone gives up. Fixed price, live in days, every number measured on a real phone.
- Fixed price, agreed before we start
- One enquiry in 30 days, or the balance isn't invoiced
- Every number measured on a real phone
Example funnel, not a real client. Figures are our own page's real measurement.Example funnels shown, not real clients. Reviews and ratings inside them are illustrative. Load figures are our own page's real measurement.
Every figure on this site was measured in real Chrome, under Google's mobile test conditions.
- 6.9s
- Median time to main content across 22 UK roofing websites we measured
- 0.7s
- The page we build, under exactly the same test
- 2 of 22
- Sites that asked for the enquiry in the first screen. A funnel asks in the first tap.
Why your website isn't converting.
Most trades websites are brochures: a welcome banner, ten menu links, and a contact form at the bottom nobody reaches. Your customers are on a phone, on 4G, with a leak. In our study of 22 UK roofing sites the median took 6.9 seconds to show anything useful, and only two asked for the enquiry in the first screen. A funnel does the opposite: it loads instantly, asks one question, and walks them to the call.
Both timings are real: a UK trades website measured in Chrome with the network throttled to slow 4G and the processor slowed 4×, against a page we built, measured identically. Google rates anything over 4 seconds as poor. The wait on the left is not exaggerated, it is the actual number.
Built for the three places you lose conversions.
Pick the piece you need or the whole chain. Each one is priced fixed before we start, measured on a real phone, and yours outright when it's paid for.
Lead funnels
One question per screen, personalised to the answer, tap-to-call at every step. Built for one ad, live in about a week.
Learn moreWebsites
Real code you own, not a page builder you rent. Under two seconds on a throttled phone, with a funnel on every page instead of a contact form.
Learn moreLead systems
Every funnel completion reaches your phone in seconds, not days. WhatsApp and SMS, with follow-up reminders that don't get forgotten.
Learn moreExample builds shown, not real clients.
Everything between the click and the conversion.
The funnel, the website around it, the ads that send people in, the system that catches the enquiry, and the measurement that shows where people drop. Take one piece or the whole chain.
A funnel, not a form
Picks up exactly where the ad left off. One question at a time, big tappable answers, a personalised next step, and tap-to-call on every screen. Nothing to wander off into.
- One question per screen, no typing until the end
- Personalised to the answers they give
- One enquiry in 30 days, or the balance is never invoiced
Example builds shown, not real clients. Load figures are our own page's real measurement.
Nothing here you can't check yourself.
Caldera is a new company. Rather than write testimonials that don't exist, everything below is something you can go and verify right now, without asking us.
Check any number yourself
Every load time and page weight quoted on this site is reproducible. Paste your own URL into PageSpeed Insights, mobile, no custom settings, and compare. We're not asking you to take a number on trust.
Open PageSpeed InsightsA guarantee with a number in it
One genuine enquiry within 30 days of a funnel going live, or the remaining half of the fee is never invoiced. Not a mood, a threshold, written down before any money moves.
Read the full termsThe method, published in full
Our study of 22 UK roofing sites states its sample, its date and its test conditions, and shows every site's figures rather than only the average. Disagree with a number and you have everything you need to re-run it.
Read the methodFrom first call to first funnel.
No retainers, no discovery phase, no surprise invoice. This is the whole thing.
- Day 1Day 1
Look
We load what you have on a real phone, throttled to a slow connection, and write down what it actually does. No opinions yet, just numbers.
- Day 2Day 2
Plan
One page: what we'd build, why, and a fixed price. Scope agreed in writing before a line of code is written, so there's no surprise invoice later.
- Week 1Week 1
Build and launch the funnel
Real code, shipped in days. You tap through it as it comes together and get a round of revisions. Tracking is wired in on every step, then you point the ad at it.
- Day 30Day 30
Prove
Thirty days after launch you get the numbers, in writing. If there wasn't at least one genuine enquiry, the second half is never invoiced.
We measured 22 UK roofing websites on a phone. The median took 6.9 seconds.
Only two of them asked for the enquiry in the first screen. Full method, per-site data and caveats published, so any figure can be reproduced against any URL.
Read the studyYour next enquiry is one funnel away.
Send us the ad and where it currently points. Same-day reply with the funnel we'd build, why, and a fixed price.